And chief human resources officer at $62 billion giant Colgate-Palmolive Sally Massey credits Gen Z as being ambitious and incredibly tech-savvy. She said the digital natives possess critical skills that the consumer products company is now seeking—and just like Rascoff, she recognizes the value of breaking down feedback hierarchies.
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Gaming company Activision Blizzard UK Ltd said the ad promoted the 18-rated video game and was therefore targeted at adult audiences only, who had a higher tolerance for irreverent or exaggerated humour.